第一(yi)種通化人參廣告局部，內容豐(feng)富只展示(shi)部分。

題記:筆者要講的(de)(de)這(zhe)(zhe)(zhe)二件文物故事是(shi)"老(lao)"通(tong)化(hua)的(de)(de)一頁留痕(hen)，這(zhe)(zhe)(zhe)種(zhong)"老(lao)″的(de)(de)根(gen)是(shi)長白山(shan)(shan)(shan)(shan)區(qu)的(de)(de)原始生境，千里雄(xiong)渾壯闊的(de)(de)山(shan)(shan)(shan)(shan)川是(shi)野(ye)生動植物資源的(de)(de)寶庫。時(shi)(shi)空轉瞬到了清(qing)朝末年(nian)，通(tong)化(hua)設治伊始利用野(ye)山(shan)(shan)(shan)(shan)人(ren)參尤為(wei)時(shi)(shi)重。918日本(ben)侵(qin)華后政局突變，日偽(wei)(wei)在通(tong)化(hua)一時(shi)(shi)設為(wei)偽(wei)(wei)"省(sheng)"制(zhi)(zhi)，這(zhe)(zhe)(zhe)是(shi)中(zhong)華民族(zu)積(ji)弱時(shi)(shi)日本(ben)侵(qin)略(lve)者制(zhi)(zhi)造的(de)(de)再(zai)割裂與再(zai)合(he)并，把清(qing)末通(tong)化(hua)設縣大略(lve)初管之(zhi)地重組(zu)為(wei)一個偽(wei)(wei)"省(sheng)"，這(zhe)(zhe)(zhe)種(zhong)偽(wei)(wei)"省(sheng)"在通(tong)化(hua)本(ben)地還有一些痕(hen)跡(ji)，如偽(wei)(wei)通(tong)化(hua)省(sheng)辦(ban)公(gong)樓，大有警世(shi)之(zhi)用，筆者所藏二種(zhong)長白山(shan)(shan)(shan)(shan)野(ye)山(shan)(shan)(shan)(shan)人(ren)參廣(guang)(guang)告在那時(shi)(shi)產生不得已(yi)也(ye)留下這(zhe)(zhe)(zhe)種(zhong)痕(hen)跡(ji)，野(ye)山(shan)(shan)(shan)(shan)參的(de)(de)經(jing)營在那個時(shi)(shi)代有通(tong)化(hua)工(gong)商業戶(hu)努力謀生也(ye)有創新守望。以下簡(jian)述一些這(zhe)(zhe)(zhe)兩種(zhong)地產專營野(ye)山(shan)(shan)(shan)(shan)人(ren)參廣(guang)(guang)告的(de)(de)概貌。

人(ren)參(can)業(ye)有(you)中(zhong)國人(ren)參(can)看吉(ji)林，吉(ji)林人(ren)參(can)看通(tong)(tong)化(hua)，這是現有(you)人(ren)參(can)業(ye)的(de)(de)一個(ge)概(gai)念，老通(tong)(tong)化(hua)雖(sui)是奉(feng)天省的(de)(de)東邊(bian)，這個(ge)話的(de)(de)含義仍等同，在晚明至(zhi)晚清事實(shi)上東北的(de)(de)野山(shan)參(can)在全(quan)國市場占(zhan)有(you)率及官控利用(yong)中(zhong)即(ji)有(you)無可比擬的(de)(de)地位，朝(chao)鮮半島人(ren)參(can)早年并不(bu)占(zhan)主(zhu)流，也沒(mei)有(you)形(xing)成(cheng)近百年的(de)(de)人(ren)參(can)廣告，高麗參(can)雖(sui)為后起之秀有(you)獨到的(de)(de)經營模式。

第二種人參(can)廣(guang)告局部，這是一種單色印刷。

吉林老通(tong)(tong)化(hua)縣設縣時(shi)管轄的(de)(de)(de)(de)(de)區域生(sheng)態如鴻濛(meng)初(chu)開(kai)，山(shan)(shan)(shan)高水長(chang)物阜壯茂(mao)，這(zhe)(zhe)里講(jiang)"老″是(shi)(shi)回(hui)顧歷(li)史也(ye)為(wei)方(fang)便(bian)敘述，清(qing)(qing)(qing)朝對祖(zu)庭的(de)(de)(de)(de)(de)解禁猶(you)如一(yi)(yi)眼千(qian)年(nian)(nian)(nian)，夢回(hui)創(chuang)世但也(ye)面(mian)對了現(xian)實，清(qing)(qing)(qing)朝對老家(jia)的(de)(de)(de)(de)(de)封(feng)(feng)禁長(chang)達200多年(nian)(nian)(nian)是(shi)(shi)有(you)清(qing)(qing)(qing)一(yi)(yi)朝名義上(shang)最(zui)晚(wan)開(kai)發的(de)(de)(de)(de)(de)一(yi)(yi)處(chu)寶地(di)，這(zhe)(zhe)種(zhong)封(feng)(feng)禁是(shi)(shi)清(qing)(qing)(qing)朝的(de)(de)(de)(de)(de)國(guo)策對東(dong)北邊(bian)陲影響深遠。但是(shi)(shi)長(chang)白(bai)(bai)山(shan)(shan)(shan)的(de)(de)(de)(de)(de)名氣早由人(ren)(ren)參(can)(can)、砂(sha)金(jin)、獸皮等物產名揚千(qian)里，在(zai)明(ming)清(qing)(qing)(qing)之時(shi)人(ren)(ren)參(can)(can)已成(cheng)為(wei)一(yi)(yi)種(zhong)名貴(gui)奢侈品(pin)(pin)，等同(tong)金(jin)銀，在(zai)清(qing)(qing)(qing)朝更(geng)是(shi)(shi)封(feng)(feng)禁后仍然重(zhong)點(dian)采辦貢用(yong)、官賣(mai)和保護的(de)(de)(de)(de)(de)品(pin)(pin)類。清(qing)(qing)(qing)末通(tong)(tong)化(hua)與(yu)桓仁(ren)、寬甸(dian)同(tong)一(yi)(yi)時(shi)期立縣，是(shi)(shi)年(nian)(nian)(nian)輕而又廣博的(de)(de)(de)(de)(de)三縣，通(tong)(tong)化(hua)轄境(jing)直向長(chang)白(bai)(bai)山(shan)(shan)(shan)主峰，向南(nan)一(yi)(yi)面(mian)涵括到鴨綠江(jiang)邊(bian)，長(chang)白(bai)(bai)山(shan)(shan)(shan)南(nan)坡(po)最(zui)大(da)限度的(de)(de)(de)(de)(de)保持了原始(shi)物象，這(zhe)(zhe)一(yi)(yi)帶的(de)(de)(de)(de)(de)名氣太(tai)大(da)，民間私(si)采野山(shan)(shan)(shan)參(can)(can)與(yu)淘砂(sha)金(jin)帶動了這(zhe)(zhe)一(yi)(yi)帶闖關東(dong)人(ren)(ren)口(kou)最(zui)初(chu)的(de)(de)(de)(de)(de)流向，封(feng)(feng)禁是(shi)(shi)不允許公開(kai)種(zhong)地(di)農營(ying)(ying)的(de)(de)(de)(de)(de)，一(yi)(yi)條(tiao)漫長(chang)的(de)(de)(de)(de)(de)柳條(tiao)邊(bian)束(shu)縛了人(ren)(ren)們的(de)(de)(de)(de)(de)腳步(bu)，到晚(wan)清(qing)(qing)(qing)時(shi)闖關東(dong)成(cheng)了大(da)勢所趨突破(po)了封(feng)(feng)禁來(lai)(lai)到"柳條(tiao)邊(bian)″外的(de)(de)(de)(de)(de)人(ren)(ren)口(kou)漸增(zeng)，以后人(ren)(ren)們多以種(zhong)地(di)為(wei)主，種(zhong)幾塊地(di)占一(yi)(yi)條(tiao)溝就養活(huo)很多人(ren)(ren)，張家(jia)溝、劉家(jia)營(ying)(ying)、王家(jia)趟子這(zhe)(zhe)些地(di)點(dian)稱(cheng)乎(hu)是(shi)(shi)老輩人(ren)(ren)留下(xia)(xia)的(de)(de)(de)(de)(de)足(zu)跡。采山(shan)(shan)(shan)參(can)(can)的(de)(de)(de)(de)(de)人(ren)(ren)平(ping)時(shi)種(zhong)地(di)經商各干營(ying)(ying)生(sheng)，只依靠采山(shan)(shan)(shan)參(can)(can)的(de)(de)(de)(de)(de)人(ren)(ren)很少(shao)，參(can)(can)幫到了采參(can)(can)季才結(jie)幫進山(shan)(shan)(shan)，在(zai)大(da)山(shan)(shan)(shan)之中(zhong)蓖梳山(shan)(shan)(shan)林，一(yi)(yi)百多年(nian)(nian)(nian)下(xia)(xia)來(lai)(lai)老山(shan)(shan)(shan)參(can)(can)隱藏(zang)的(de)(de)(de)(de)(de)地(di)方(fang)幾乎(hu)都找遍了，現(xian)身的(de)(de)(de)(de)(de)野山(shan)(shan)(shan)參(can)(can)普(pu)品(pin)(pin)、名品(pin)(pin)往往價格奇高。人(ren)(ren)參(can)(can)成(cheng)了奢侈品(pin)(pin)，享用(yong)者非(fei)富即貴(gui)。延至民國(guo)后始(shi)有(you)園參(can)(can)漫延量產，新中(zhong)國(guo)建國(guo)后各種(zhong)類型的(de)(de)(de)(de)(de)公私(si)園參(can)(can)參(can)(can)場(chang)遍布大(da)山(shan)(shan)(shan)，并經歷(li)了嚴重(zhong)無(wu)序的(de)(de)(de)(de)(de)一(yi)(yi)段后才逐步(bu)回(hui)歸平(ping)靜，毀林種(zhong)參(can)(can)成(cheng)了過去，大(da)山(shan)(shan)(shan)重(zhong)回(hui)了修養生(sheng)息。

中(zhong)國園參逐步種植規(gui)范化。

現在的(de)(de)(de)林下種參又活(huo)躍起來，為野生(sheng)人(ren)(ren)(ren)參的(de)(de)(de)香(xiang)火(huo)延(yan)續做了大(da)好(hao)事，這也是(shi)地產(chan)人(ren)(ren)(ren)參最可(ke)寶貴一(yi)個品類。人(ren)(ren)(ren)參園參各(ge)種種植方式有集約(yue)經營(ying)的(de)(de)(de)優(you)勢是(shi)利用(yong)主體，相(xiang)關的(de)(de)(de)參業(ye)(ye)加(jia)工、保健、藥用(yong)、食用(yong)等的(de)(de)(de)利用(yong)在吉林有望打造千億級(ji)別(bie)產(chan)業(ye)(ye)，這一(yi)古老而又年輕的(de)(de)(de)的(de)(de)(de)產(chan)業(ye)(ye)日(ri)益受(shou)到重視，與之(zhi)(zhi)相(xiang)伴的(de)(de)(de)還有旅游業(ye)(ye)態，與之(zhi)(zhi)相(xiang)輔的(de)(de)(de)人(ren)(ren)(ren)參文化(hua)挖掘(jue)同為應有之(zhi)(zhi)意，有很多(duo)傳承得以宣揚，這方面事例很多(duo)對人(ren)(ren)(ren)參歷史經營(ying)的(de)(de)(de)內容還較少，人(ren)(ren)(ren)參在清朝官辦(ban)后走向廣闊(kuo)市場的(de)(de)(de)歷程是(shi)復雜多(duo)變的(de)(de)(de)，總體是(shi)參農參商(shang)、藥商(shang)與民(min)(min)需互動的(de)(de)(de)結果，近百年有民(min)(min)國(guo)參業(ye)(ye)專營(ying)廣告商(shang)家、藥商(shang)廣告及(ji)外包裝等實物存(cun)在略(lve)有體現一(yi)些(xie)經營(ying)特(te)點，實質上(shang)民(min)(min)營(ying)在近現代人(ren)(ren)(ren)參經營(ying)史上(shang)是(shi)主流，這期(qi)間(jian)相(xiang)關的(de)(de)(de)文物有多(duo)種更(geng)有很多(duo)可(ke)珍視的(de)(de)(de)內涵(han)。

林下參是野山(shan)人參的(de)后繼品。

筆者珍藏的(de)這(zhe)(zhe)兩(liang)份(fen)野山(shan)參(can)廣(guang)(guang)告(gao)(gao)產生(sheng)于民國年(nian)(nian)(nian)間(在(zai)1937之(zhi)后，1936年(nian)(nian)(nian)日(ri)偽搞了東邊道復興劃，隨后成立偽通(tong)化(hua)"省")。這(zhe)(zhe)二份(fen)通(tong)化(hua)專營(ying)野山(shan)人(ren)參(can)的(de)廣(guang)(guang)告(gao)(gao)是(shi)近(jin)一百年(nian)(nian)(nian)來唯現唯早的(de)老通(tong)化(hua)野山(shan)人(ren)參(can)廣(guang)(guang)告(gao)(gao)，這(zhe)(zhe)家店(dian)主專營(ying)野山(shan)人(ren)參(can)(那時指現在(zai)的(de)野生(sheng)人(ren)參(can))信譽卓著，從廣(guang)(guang)告(gao)(gao)中分析上世(shi)紀三十年(nian)(nian)(nian)代(dai)野山(shan)參(can)已很稀少，售(shou)價高即(ji)有(you)(you)假貨橫行，賣假者又假冒(mao)本店(dian)名號致店(dian)主刊行自(zi)家廣(guang)(guang)告(gao)(gao)，所創的(de)廣(guang)(guang)告(gao)(gao)內(nei)容豐富又有(you)(you)專營(ying)店(dian)的(de)特點，有(you)(you)品牌有(you)(you)質保有(you)(you)使用說明，是(shi)以人(ren)參(can)為主兼(jian)營(ying)鹿茸(rong)參(can)糖的(de)老業戶，兩(liang)種(zhong)廣(guang)(guang)告(gao)(gao)由單色印刷(shua)過渡(du)到了套紅印刷(shua)，內(nei)容由簡單到更為精細，經營(ying)項目(mu)也在(zai)增加，看來業主的(de)店(dian)逐步擴大起來廣(guang)(guang)告(gao)(gao)的(de)形(xing)式和內(nei)容也在(zai)變(bian)化(hua)。

這(zhe)(zhe)(zhe)家(jia)(jia)(jia)(jia)店(dian)(dian)(dian)(dian)(dian)不(bu)(bu)(bu)同于老(lao)(lao)(lao)通(tong)(tong)化(hua)(hua)(hua)的(de)(de)(de)永(yong)成(cheng)(cheng)慶(qing)(qing)、積盛和(he)(he)等(deng)藥(yao)店(dian)(dian)(dian)(dian)(dian)百藥(yao)成(cheng)(cheng)店(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)模式(shi)，那是(shi)(shi)(shi)醫藥(yao)合一(yi)(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)店(dian)(dian)(dian)(dian)(dian)家(jia)(jia)(jia)(jia)模式(shi)，適應(ying)了(le)(le)一(yi)(yi)(yi)(yi)(yi)(yi)段(duan)(duan)歷史需(xu)求(qiu)也(ye)(ye)(ye)(ye)成(cheng)(cheng)全(quan)了(le)(le)多(duo)(duo)(duo)家(jia)(jia)(jia)(jia)藥(yao)商(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)興(xing)起，這(zhe)(zhe)(zhe)方(fang)面(mian)(mian)記述很多(duo)(duo)(duo)，有(you)(you)(you)(you)河北(bei)人(ren)(ren)(ren)安秋(qiu)生所(suo)作《藥(yao)鬼子紀事》一(yi)(yi)(yi)(yi)(yi)(yi)書為(wei)(wei)初步整理(li)。通(tong)(tong)化(hua)(hua)(hua)的(de)(de)(de)參(can)(can)(can)(can)(can)行還有(you)(you)(you)(you)以(yi)(yi)(yi)野(ye)人(ren)(ren)(ren)參(can)(can)(can)(can)(can)為(wei)(wei)主(zhu)業(ye)專營(ying)的(de)(de)(de)商(shang)(shang)(shang)(shang)(shang)家(jia)(jia)(jia)(jia)，筆(bi)者所(suo)藏(zang)廣(guang)告(gao)(gao)(gao)這(zhe)(zhe)(zhe)一(yi)(yi)(yi)(yi)(yi)(yi)家(jia)(jia)(jia)(jia)就(jiu)是(shi)(shi)(shi)通(tong)(tong)化(hua)(hua)(hua)鼻祖老(lao)(lao)(lao)店(dian)(dian)(dian)(dian)(dian)之(zhi)一(yi)(yi)(yi)(yi)(yi)(yi)，店(dian)(dian)(dian)(dian)(dian)家(jia)(jia)(jia)(jia)鋪(pu)面(mian)(mian)雖不(bu)(bu)(bu)大(da)(da)(da)(da)口碑(bei)則(ze)極(ji)好(hao)，舊時這(zhe)(zhe)(zhe)樣的(de)(de)(de)老(lao)(lao)(lao)店(dian)(dian)(dian)(dian)(dian)大(da)(da)(da)(da)都有(you)(you)(you)(you)家(jia)(jia)(jia)(jia)傳(chuan)的(de)(de)(de)采參(can)(can)(can)(can)(can)識參(can)(can)(can)(can)(can)本領且(qie)擅長(chang)經營(ying)，所(suo)立字號(hao)在(zai)縣(xian)城(有(you)(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)時段(duan)(duan)為(wei)(wei)"省(sheng)"城)有(you)(you)(you)(you)名(ming)氣全(quan)憑自身功(gong)夫和(he)(he)優質的(de)(de)(de)山(shan)(shan)參(can)(can)(can)(can)(can)，雖不(bu)(bu)(bu)能(neng)與(yu)大(da)(da)(da)(da)藥(yao)店(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)規模比肩(jian)足以(yi)(yi)(yi)在(zai)醫藥(yao)行稱道。這(zhe)(zhe)(zhe)二份(fen)通(tong)(tong)化(hua)(hua)(hua)老(lao)(lao)(lao)城參(can)(can)(can)(can)(can)茸(rong)(rong)店(dian)(dian)(dian)(dian)(dian)家(jia)(jia)(jia)(jia)的(de)(de)(de)印(yin)刷品即是(shi)(shi)(shi)廣(guang)告(gao)(gao)(gao)也(ye)(ye)(ye)(ye)是(shi)(shi)(shi)參(can)(can)(can)(can)(can)品保(bao)證書，店(dian)(dian)(dian)(dian)(dian)家(jia)(jia)(jia)(jia)信(xin)息合理(li)布局于一(yi)(yi)(yi)(yi)(yi)(yi)紙(zhi)，有(you)(you)(you)(you)花押稱做小商(shang)(shang)(shang)(shang)(shang)標(biao)也(ye)(ye)(ye)(ye)可(ke)以(yi)(yi)(yi)，整體可(ke)看做是(shi)(shi)(shi)大(da)(da)(da)(da)商(shang)(shang)(shang)(shang)(shang)標(biao)或廣(guang)告(gao)(gao)(gao)，老(lao)(lao)(lao)店(dian)(dian)(dian)(dian)(dian)主(zhu)稱這(zhe)(zhe)(zhe)種(zhong)印(yin)刷品為(wei)(wei)印(yin)樣，主(zhu)要(yao)起到購(gou)買(mai)本店(dian)(dian)(dian)(dian)(dian)山(shan)(shan)參(can)(can)(can)(can)(can)防(fang)偽(wei)和(he)(he)外防(fang)欺詐的(de)(de)(de)作用(yong)(yong)。這(zhe)(zhe)(zhe)戶老(lao)(lao)(lao)店(dian)(dian)(dian)(dian)(dian)店(dian)(dian)(dian)(dian)(dian)名(ming)前(qian)一(yi)(yi)(yi)(yi)(yi)(yi)份(fen)廣(guang)告(gao)(gao)(gao)冠(guan)了(le)(le)"通(tong)(tong)化(hua)(hua)(hua)省(sheng)城"四(si)個(ge)字，一(yi)(yi)(yi)(yi)(yi)(yi)份(fen)冠(guan)了(le)(le)"通(tong)(tong)化(hua)(hua)(hua)省(sheng)"三個(ge)字，是(shi)(shi)(shi)那個(ge)特殊時代的(de)(de)(de)留痕，也(ye)(ye)(ye)(ye)是(shi)(shi)(shi)確認為(wei)(wei)其為(wei)(wei)老(lao)(lao)(lao)通(tong)(tong)化(hua)(hua)(hua)縣(xian)城中(zhong)(zhong)(zhong)的(de)(de)(de)業(ye)戶依據，看起來店(dian)(dian)(dian)(dian)(dian)鋪(pu)開業(ye)很久了(le)(le)，也(ye)(ye)(ye)(ye)許達(da)百年以(yi)(yi)(yi)上了(le)(le)，更(geng)(geng)早更(geng)(geng)多(duo)(duo)(duo)的(de)(de)(de)通(tong)(tong)化(hua)(hua)(hua)坐商(shang)(shang)(shang)(shang)(shang)參(can)(can)(can)(can)(can)茸(rong)(rong)店(dian)(dian)(dian)(dian)(dian)尚沒發(fa)現(xian)類同實(shi)物(wu)。這(zhe)(zhe)(zhe)種(zhong)同類物(wu)目前(qian)也(ye)(ye)(ye)(ye)只發(fa)現(xian)這(zhe)(zhe)(zhe)兩張。在(zai)上世紀三十年代末(mo)是(shi)(shi)(shi)抗(kang)日戰爭時期，民眾生存(cun)艱難(nan)，老(lao)(lao)(lao)店(dian)(dian)(dian)(dian)(dian)主(zhu)勤勉謀生留下(xia)這(zhe)(zhe)(zhe)兩份(fen)寶(bao)貴的(de)(de)(de)記載，老(lao)(lao)(lao)店(dian)(dian)(dian)(dian)(dian)也(ye)(ye)(ye)(ye)許就(jiu)是(shi)(shi)(shi)老(lao)(lao)(lao)縣(xian)城中(zhong)(zhong)(zhong)唯(wei)一(yi)(yi)(yi)(yi)(yi)(yi)一(yi)(yi)(yi)(yi)(yi)(yi)家(jia)(jia)(jia)(jia)專營(ying)野(ye)山(shan)(shan)人(ren)(ren)(ren)參(can)(can)(can)(can)(can)店(dian)(dian)(dian)(dian)(dian)鋪(pu)，店(dian)(dian)(dian)(dian)(dian)主(zhu)沒寫(xie)自己的(de)(de)(de)店(dian)(dian)(dian)(dian)(dian)址，顯出(chu)(chu)名(ming)氣和(he)(he)自信(xin)，店(dian)(dian)(dian)(dian)(dian)主(zhu)很重(zhong)商(shang)(shang)(shang)(shang)(shang)譽，是(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)位很實(shi)在(zai)的(de)(de)(de)經商(shang)(shang)(shang)(shang)(shang)人(ren)(ren)(ren)，他的(de)(de)(de)老(lao)(lao)(lao)廣(guang)告(gao)(gao)(gao)連(lian)接了(le)(le)過(guo)去和(he)(he)現(xian)在(zai)時空，這(zhe)(zhe)(zhe)或許是(shi)(shi)(shi)長(chang)白山(shan)(shan)區(qu)商(shang)(shang)(shang)(shang)(shang)業(ye)經營(ying)中(zhong)(zhong)(zhong)描繪和(he)(he)顯現(xian)的(de)(de)(de)第一(yi)(yi)(yi)(yi)(yi)(yi)朵參(can)(can)(can)(can)(can)花，是(shi)(shi)(shi)長(chang)白山(shan)(shan)區(qu)地產(chan)(chan)野(ye)山(shan)(shan)人(ren)(ren)(ren)參(can)(can)(can)(can)(can)商(shang)(shang)(shang)(shang)(shang)戶自創(chuang)(chuang)品牌(pai)(pai)、自創(chuang)(chuang)廣(guang)告(gao)(gao)(gao)、自維(wei)信(xin)譽、自珍國貨(huo)自強謀生的(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)體現(xian)，具有(you)(you)(you)(you)多(duo)(duo)(duo)方(fang)面(mian)(mian)的(de)(de)(de)歷史價值，通(tong)(tong)化(hua)(hua)(hua)永(yong)成(cheng)(cheng)慶(qing)(qing)、積盛和(he)(he)等(deng)老(lao)(lao)(lao)藥(yao)店(dian)(dian)(dian)(dian)(dian)是(shi)(shi)(shi)很知名(ming)的(de)(de)(de)品牌(pai)(pai)，原始(shi)店(dian)(dian)(dian)(dian)(dian)家(jia)(jia)(jia)(jia)的(de)(de)(de)商(shang)(shang)(shang)(shang)(shang)標(biao)廣(guang)告(gao)(gao)(gao)現(xian)以(yi)(yi)(yi)無存(cun)，難(nan)得野(ye)山(shan)(shan)參(can)(can)(can)(can)(can)店(dian)(dian)(dian)(dian)(dian)家(jia)(jia)(jia)(jia)留下(xia)了(le)(le)這(zhe)(zhe)(zhe)一(yi)(yi)(yi)(yi)(yi)(yi)份(fen)目前(qian)獨有(you)(you)(you)(you)的(de)(de)(de)地標(biao)類廣(guang)告(gao)(gao)(gao)，有(you)(you)(you)(you)恢復百年老(lao)(lao)(lao)店(dian)(dian)(dian)(dian)(dian)或中(zhong)(zhong)(zhong)華老(lao)(lao)(lao)字號(hao)的(de)(de)(de)潛質，這(zhe)(zhe)(zhe)應(ying)是(shi)(shi)(shi)通(tong)(tong)化(hua)(hua)(hua)山(shan)(shan)區(qu)人(ren)(ren)(ren)參(can)(can)(can)(can)(can)業(ye)廣(guang)泛(fan)的(de)(de)(de)無形(xing)(xing)資產(chan)(chan)。奉天(tian)(現(xian)沈陽市)管轄通(tong)(tong)化(hua)(hua)(hua)多(duo)(duo)(duo)年，利用(yong)(yong)人(ren)(ren)(ren)參(can)(can)(can)(can)(can)鹿茸(rong)(rong)的(de)(de)(de)店(dian)(dian)(dian)(dian)(dian)家(jia)(jia)(jia)(jia)很多(duo)(duo)(duo)，有(you)(you)(you)(you)拓展(zhan)人(ren)(ren)(ren)參(can)(can)(can)(can)(can)商(shang)(shang)(shang)(shang)(shang)業(ye)領域的(de)(de)(de)功(gong)勞，奉天(tian)有(you)(you)(you)(you)店(dian)(dian)(dian)(dian)(dian)家(jia)(jia)(jia)(jia)制(zhi)參(can)(can)(can)(can)(can)糖獲巴拿馬(ma)大(da)(da)(da)(da)獎，也(ye)(ye)(ye)(ye)有(you)(you)(you)(you)藥(yao)品口碑(bei)甚，這(zhe)(zhe)(zhe)是(shi)(shi)(shi)長(chang)白參(can)(can)(can)(can)(can)人(ren)(ren)(ren)參(can)(can)(can)(can)(can)多(duo)(duo)(duo)方(fang)面(mian)(mian)利用(yong)(yong)的(de)(de)(de)功(gong)效(xiao)，店(dian)(dian)(dian)(dian)(dian)家(jia)(jia)(jia)(jia)有(you)(you)(you)(you)的(de)(de)(de)說(shuo)明書體現(xian)了(le)(le)東北(bei)人(ren)(ren)(ren)參(can)(can)(can)(can)(can)形(xing)(xing)象(xiang)，但沒有(you)(you)(you)(you)以(yi)(yi)(yi)野(ye)山(shan)(shan)人(ren)(ren)(ren)參(can)(can)(can)(can)(can)為(wei)(wei)主(zhu)體，與(yu)通(tong)(tong)化(hua)(hua)(hua)野(ye)山(shan)(shan)人(ren)(ren)(ren)參(can)(can)(can)(can)(can)主(zhu)體廣(guang)告(gao)(gao)(gao)形(xing)(xing)制(zhi)區(qu)別較大(da)(da)(da)(da)內涵也(ye)(ye)(ye)(ye)不(bu)(bu)(bu)相同，地產(chan)(chan)人(ren)(ren)(ren)參(can)(can)(can)(can)(can)廣(guang)告(gao)(gao)(gao)突出(chu)(chu)的(de)(de)(de)是(shi)(shi)(shi)地產(chan)(chan)效(xiao)應(ying)，有(you)(you)(you)(you)關(guan)廣(guang)告(gao)(gao)(gao)分析這(zhe)(zhe)(zhe)方(fang)面(mian)(mian)資料(liao)還在(zai)查找中(zhong)(zhong)(zhong)，相期再(zai)遇更(geng)(geng)多(duo)(duo)(duo)人(ren)(ren)(ren)參(can)(can)(can)(can)(can)文(wen)(wen)化(hua)(hua)(hua)傳(chuan)承(cheng)的(de)(de)(de)物(wu)品。通(tong)(tong)化(hua)(hua)(hua)人(ren)(ren)(ren)參(can)(can)(can)(can)(can)正計劃(hua)打造(zao)世界參(can)(can)(can)(can)(can)都，文(wen)(wen)化(hua)(hua)(hua)軟實(shi)力(li)的(de)(de)(de)充實(shi)是(shi)(shi)(shi)走向(xiang)明天(tian)的(de)(de)(de)基(ji)石(shi)。

通化(hua)老商(shang)會會址由(you)中醫藥商(shang)鼎力支(zhi)持建造(zao)，是通化(hua)工商(shang)業的(de)珍貴(gui)實(shi)物。

對于原產(chan)(chan)地人參(can)(can)(can)(can)(can)廣(guang)告(gao)(gao)(gao)的(de)(de)(de)評析:這(zhe)兩(liang)份廣(guang)告(gao)(gao)(gao)內容豐富大(da)氣，完全具(ju)(ju)備了現代廣(guang)告(gao)(gao)(gao)的(de)(de)(de)意(yi)義。是(shi)(shi)人參(can)(can)(can)(can)(can)行(xing)業(ye)(ye)由河(he)南(nan)籍幾大(da)藥(yao)(yao)(yao)商(shang)綜合經(jing)營野山(shan)參(can)(can)(can)(can)(can)轉(zhuan)入參(can)(can)(can)(can)(can)行(xing)專營野山(shan)參(can)(can)(can)(can)(can)、鹿茸等特產(chan)(chan)的(de)(de)(de)見證，是(shi)(shi)老(lao)通(tong)(tong)(tong)化(hua)(hua)(hua)傳統人參(can)(can)(can)(can)(can)行(xing)業(ye)(ye)更新的(de)(de)(de)一個標志，也(ye)是(shi)(shi)地源醫藥(yao)(yao)(yao)行(xing)的(de)(de)(de)特別(bie)標識，時間久遠(yuan)廣(guang)告(gao)(gao)(gao)雖為印(yin)刷品留存量(liang)唯見此(ci)二張，是(shi)(shi)長(chang)白山(shan)野山(shan)參(can)(can)(can)(can)(can)早期(qi)的(de)(de)(de)地理(li)標識之物，也(ye)是(shi)(shi)通(tong)(tong)(tong)化(hua)(hua)(hua)最(zui)早的(de)(de)(de)野山(shan)參(can)(can)(can)(can)(can)商(shang)業(ye)(ye)廣(guang)告(gao)(gao)(gao)，野山(shan)人參(can)(can)(can)(can)(can)曾在(zai)(zai)一些(xie)東北大(da)城有(you)(you)醫藥(yao)(yao)(yao)、保健類的(de)(de)(de)木包裝(zhuang)盒和(he)紙(zhi)品，尚未(wei)見國內外有(you)(you)類似通(tong)(tong)(tong)化(hua)(hua)(hua)廣(guang)告(gao)(gao)(gao)內容，這(zhe)種基于長(chang)白山(shan)地產(chan)(chan)而形成的(de)(de)(de)獨特的(de)(de)(de)紙(zhi)品廣(guang)告(gao)(gao)(gao)極為稀少，歷史很厚重，傳古(gu)也(ye)輔今，對于傳播(bo)人參(can)(can)(can)(can)(can)文化(hua)(hua)(hua)具(ju)(ju)有(you)(you)廣(guang)泛意(yi)義，參(can)(can)(can)(can)(can)花(hua)是(shi)(shi)通(tong)(tong)(tong)化(hua)(hua)(hua)市的(de)(de)(de)市花(hua)之一，這(zhe)一朵初綻在(zai)(zai)通(tong)(tong)(tong)化(hua)(hua)(hua)的(de)(de)(de)參(can)(can)(can)(can)(can)花(hua)表明(ming)(ming)了自古(gu)通(tong)(tong)(tong)化(hua)(hua)(hua)是(shi)(shi)采參(can)(can)(can)(can)(can)重地，經(jing)營重地，實物比古(gu)老(lao)的(de)(de)(de)傳說更有(you)(you)證明(ming)(ming)力，這(zhe)種地源廣(guang)告(gao)(gao)(gao)在(zai)(zai)這(zhe)一行(xing)業(ye)(ye)具(ju)(ju)有(you)(you)重要象(xiang)征，在(zai)(zai)通(tong)(tong)(tong)化(hua)(hua)(hua)獨有(you)(you)更為可貴(gui)。

河北武安人(ren)是開創通化中(zhong)醫藥業(ye)的先(xian)驅，他們目光遠大(da)志慮淳(chun)厚(hou)。

老(lao)廣(guang)告(gao)是(shi)通(tong)化醫藥(yao)業(ye)(ye)一段珍(zhen)貴的(de)(de)歷(li)史記憶，承載(zai)了近百年通(tong)化參(can)業(ye)(ye)的(de)(de)專門記錄(lu)，彰顯(xian)(xian)了老(lao)通(tong)化參(can)業(ye)(ye)獨具一格經營(ying)模(mo)式和商(shang)譽品(pin)(pin)格，有業(ye)(ye)主天地人和的(de)(de)理念(nian)，有造福(fu)蒼生的(de)(de)愿景。筆(bi)者(zhe)查找(zhao)了部分吉林(lin)、遼寧民俗(su)、藥(yao)業(ye)(ye)藏館等(deng)(deng)資料(liao)還沒(mei)有發現專門野山(shan)參(can)紙質廣(guang)告(gao)，更多(duo)的(de)(de)是(shi)吉林(lin)、奉(feng)天等(deng)(deng)地的(de)(de)藥(yao)店紙質廣(guang)告(gao)或參(can)行木質包裝盒(he)，有的(de)(de)雖(sui)為(wei)人參(can)鹿(lu)茸店但(dan)人參(can)形象并不明顯(xian)(xian)，設計觀念(nian)不同，不能顯(xian)(xian)現地產人參(can)的(de)(de)特色，是(shi)老(lao)產地參(can)茸業(ye)(ye)外(wai)溢后形成商(shang)品(pin)(pin)，這也很有積(ji)極意義，是(shi)參(can)茸走世界(jie)的(de)(de)一個方(fang)面，研究繼續深化。

通(tong)(tong)化(hua)醫藥商(shang)(shang)(shang)(shang)在918之前商(shang)(shang)(shang)(shang)會(hui)中(zhong)的(de)(de)(de)(de)歷史地位(wei)評析:通(tong)(tong)化(hua)這一片的(de)(de)(de)(de)城(cheng)(cheng)鄉大(da)(da)(da)都(dou)在山邊水邊，有著(zhu)大(da)(da)(da)山的(de)(de)(de)(de)厚(hou)重和(he)水的(de)(de)(de)(de)靈動。永(yong)成慶與積(ji)盛(sheng)和(he)的(de)(de)(de)(de)執事(shi)人(ren)(ren)都(dou)有被選舉為通(tong)(tong)化(hua)縣商(shang)(shang)(shang)(shang)會(hui)副會(hui)長的(de)(de)(de)(de)歷史，通(tong)(tong)化(hua)縣城(cheng)(cheng)是(shi)(shi)農村包圍起來(lai)的(de)(de)(de)(de)城(cheng)(cheng)區，商(shang)(shang)(shang)(shang)品流通(tong)(tong)也(ye)(ye)造就了(le)老(lao)(lao)(lao)城(cheng)(cheng)的(de)(de)(de)(de)商(shang)(shang)(shang)(shang)業(ye)中(zhong)心面貌，商(shang)(shang)(shang)(shang)會(hui)無疑起到了(le)積(ji)極意義。通(tong)(tong)化(hua)老(lao)(lao)(lao)商(shang)(shang)(shang)(shang)會(hui)留存(cun)的(de)(de)(de)(de)史料不多，老(lao)(lao)(lao)商(shang)(shang)(shang)(shang)會(hui)會(hui)址還在。一些(xie)工商(shang)(shang)(shang)(shang)業(ye)經營中(zhong)留存(cun)的(de)(de)(de)(de)帳(zhang)薄、廣告、照(zhao)片、書(shu)籍等筆者(zhe)略收一些(xie)實物，但目前只(zhi)發(fa)現了(le)一家(jia)偽(wei)"通(tong)(tong)化(hua)省"時通(tong)(tong)化(hua)老(lao)(lao)(lao)城(cheng)(cheng)內人(ren)(ren)參(can)鹿茸店(dian)的(de)(de)(de)(de)實物廣告，留下(xia)了(le)老(lao)(lao)(lao)通(tong)(tong)化(hua)人(ren)(ren)經營利用人(ren)(ren)參(can)的(de)(de)(de)(de)歷史。大(da)(da)(da)商(shang)(shang)(shang)(shang)戶在通(tong)(tong)化(hua)商(shang)(shang)(shang)(shang)會(hui)中(zhong)位(wei)置很高，有的(de)(de)(de)(de)分店(dian)分號在老(lao)(lao)(lao)奉天、哈爾濱等地也(ye)(ye)做的(de)(de)(de)(de)很好(hao)，老(lao)(lao)(lao)店(dian)主們為通(tong)(tong)化(hua)的(de)(de)(de)(de)公(gong)益事(shi)情做了(le)很多好(hao)事(shi)。他們重信守規(gui)為中(zhong)醫醫藥業(ye)注(zhu)入了(le)很多活力。918之后的(de)(de)(de)(de)東北民(min)族工商(shang)(shang)(shang)(shang)業(ye)是(shi)(shi)一個全面受敵偽(wei)擠壓的(de)(de)(de)(de)形(xing)態(tai)，雖(sui)然(ran)(ran)如此(ci)有識(shi)之士(shi)們延續了(le)農業(ye)國受到沖擊(ji)后也(ye)(ye)在努力改變生存(cun)狀態(tai)。民(min)族工商(shang)(shang)(shang)(shang)業(ye)帶給同胞民(min)眾(zhong)一份關懷(huai)一份情意這也(ye)(ye)足夠(gou)回望老(lao)(lao)(lao)店(dian)了(le)，在新(xin)時代，老(lao)(lao)(lao)店(dian)的(de)(de)(de)(de)內涵(han)和(he)所留業(ye)態(tai)物品需(xu)要述說和(he)發(fa)揚光大(da)(da)(da)，未來(lai)自然(ran)(ran)可期(qi)。本文是(shi)(shi)原(yuan)創(chuang)，禁止(zhi)搬運。

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